Privacy policy

Last updated: April 28, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Silverback Rodeo Co. (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies
  • Log files
  • Web beacons, tags, and pixels

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:

  • Name
  • Billing address
  • Shipping address
  • Payment information
  • Email address
  • Phone number

We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to:

  • Fulfill orders (payments, shipping, confirmations)
  • Communicate with you
  • Screen orders for risk or fraud
  • Provide marketing communications (only if you opt in)

We use Device Information to:

  • Detect fraud
  • Improve and optimize our website
  • Analyze customer behavior and marketing performance

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us operate our business, including:

  • Shopify (our eCommerce platform)
  • Google Analytics (to understand customer behavior)

We may also share your information to comply with laws or protect our rights.

BEHAVIORAL ADVERTISING

We use your Personal Information to provide targeted ads or marketing communications.

You can opt out via:

DO NOT TRACK

We do not alter our data collection practices in response to Do Not Track signals.

YOUR RIGHTS

If you are a European resident, you have the right to:

  • Access your data
  • Correct your data
  • Request deletion

Your information may be transferred outside of Europe, including to the United States.

DATA RETENTION

We retain your Order Information unless and until you request deletion.

CHANGES

We may update this Privacy Policy from time to time.

CONTACT US

For more information about our privacy practices, or if you have questions, please contact us at:

📧 silverbackrodeo@gmail.com
📍 11649 TX-249 Unit 1200, Houston, TX 77086, United States
📞 +1 281-809-5150